Category: design

  • Designer Margrethe Odgaard about process and color

    Designer Margrethe Odgaard about process and color

    Danish designer Margrethe Odgaard’s exhibition was on view at the Design Museum in Helsinki during this summer. An introduction to her work put the creative aspect of design in focus. Odgaard’s study of color and the cultural signification of it is very relevant and timely for innovative design conversation, in which we are looking for perspectives that see beyond the pure form.

    It feels timely to give design process a platform, which naturally builds discussion about contemporary creative culture. In the world of high tech platforms, we may say that the DNA of design can be found in those practices, which designers organically share with the world in which they live. Without the personal and playful approach, perhaps the future of design would find itself in trouble.

    The Helsinki exhibition featured Margrethe Odgaard’s collaborations and use of materials bringing forth an idea of process. What it highlights is that design should not abandon creativity and art. Margrethe Odgaard was assisting late Louise Bourgeois in the artist’s large scale work, which she created for MoMA in 2005-2006. The young designer learned from this experience with the famous artist. Bourgeois shared an approach that artist has to believe 100 percent in the work, even if the outside world is not able to see the same thing. According to her, ideas and vision come with a careful attention to detail, and from a non-compromising attitude.

    In the future, Odgaard hopes to work more from her own studio base, and focus on the quality of the materials and colors. There is still huge call for colors in our contemporary cultural environment. Tactility of design does not come to mind as a top priority, and the colors still belong to a neglected area in the design world and architecture. Odgaard’s dream is to bring colors back to the black and grey field of architecture, which she frequently collaborates with.

    Odgaard’s design can appear as minimal, yet playful, featuring bold ideas and patterns. It is important for her that the work has emotive response from various audiences. She hopes that the designs bring comfort and energy to our everyday life. Colors have so much potential to give birth to moods and create different atmospheres. Odgaard has focused on the cultural context of colors. She traveled to Japan in 2015, and to Morocco in 2016 investigating culturally specific domains for colors. The designer aimed to find out if there are specific ways to code the local colors from architecture and objects that are attached to particular places.

    Odgaard trusts that as a younger generation Scandinavian designer, she is aware of the craft that carries a long cultural history. This means that she is able to add on the existing knowledge, and offer solutions to design questions and problems, which can be both beautiful and functional. At the heart of her color thinking is The Popsicle Index, which she created as a tool. It comes out in rich color hues that appeal to the senses and relate to the body.

    dm_popsicle-index-1_photo-andreas-omvik
    Margrethe Odgaard wanted to create a color system as an alternative to Pantone color system.

    Copenhagen based Odgaard studied at the Royal Danish Academy of Fine Arts and the Rhode Island School of Design in the United States. After graduating in 2005, she worked as a textile designer in Philadelphia. Before opening her own studio in Copenhagen in 2013, she also designed in Paris. In 2016, the designer received a prestigious Torsten and Wanja Söderberg Prize, which is the largest design prize in the world.

    Muuto shoot
    Margrethe Odgaard sates that colors and textiles can make together strong combinations, leaving an impact that is speaking to feelings as much as to eyes.

    The textile designer looks for the purpose behind the design, and confirms that it should be always clearly attached to the process. The product is the end result of what the process entails. Margrethe Odgaard keeps diary of the colors which are inspirational for the designs. Details of colors have become a crucial part of her process. Nuances are extremely important, and the diary is a great tool as part of the investigation. Results are far away from being shy. It is truly a matter of sharing as well.

    “Share your knowledge, ideas and skills without hesitation. Be specific to order to become general. Use good tools and create new if necessary. Think through your hands. Free yourself from the limits of coolness. Allow things to evolve in their own pace. Listen. Laugh. Dance.” – Margrethe Odgaard.

     

     

     

     

     

     

     

     

     

     

     

     

    Margrethe Odgaard’s exhibition was on view until August 28, at the Design Museum in Helsinki, more info:

    www.designmuseum.fi.

  • SFMOMA Serendipity

    SFMOMA Serendipity

    The opening of a new expansion of the SFMOMA art museum was celebrated just a couple of weeks ago. The intention of the new Snøhetta designed museum, is to increase public access to the museum by creating more room for education for the arts and related fields, to bridge the gap between the exhibiting gallery spaces and unticketed areas, as well as connect the outdoor spaces around the museum. More room to hang out, to meet, to educate, to inspire and to be inspired. SFMOMA opened at its current location in 1995, when the construction was designed by Mario Botta. For the reconstruction, Snøhetta design team had a challenge to double the gallery spaces, and help create a museum, which is a hub for new things to emerge. The refurbished museum aims to bring together American and International arts, while the collections span through gestural modernism and conceptual art, to the emerging contemporary art from the Bay Area. SFMOMA has also promised to reach out to global art communities at large.

    The new SFMOMA proves that it is possible to reinvent an art museum. First, the museum architecture plays a huge role in creating the potential for the artworks that are being installed, as innovative architecture contests the boundaries of the space. This time, museum interior communicates with the exterior. Snøhetta has created a construction, which is seamlessly woven into the existing building, adding into the city’s urban dreams. As a result, the museum goes beyond its construction site, and communicates with surrounding parks and alleys. This proves that the ‘institutional’ side of the museum’s bureaucracy is set in the background, and the numerous stages of the public dwellings offered to the visitors is more apparent. A visitor attains the key role through the alteration of the spatial elements. Having so many choices to play with, the architecture transmits the perception, and creates together with the artworks a unique encounter for each visitor. The architectural line, it’s material continuation inside and outside sparks into multiple directions. Second, art plays with architecture in a new and unexpected ways, and changes the constructions too. With Richard Serra, Sol LeWitt, and Alexander Calder, among others, it’s hard to make the space appear as null. But there is so much art in the world to add into the master classics. New works show as much potential to communicate with the space.

    A new contemporary art installation inaugurates the museum’s New Work -space. Leonor Antunes, has created work with a title ‘a spiral staircase leads down to the garden’ (2016).  This piece communicates with the architecture, showing diverse angles to enter the gallery space. The artist has stated that she carries ghosts with her into her works, in bringing artists, designers, and architects whom she admires to her installations. ‘a spiral staircase leads down to the garden’ is no different, appearing as a continuation of the space as an interior. The handcrafted materials cover the floor, hang from the ceiling, light the space, and block a direct path. The installation shows the artist’s interest in the Modernism, highlighting especially the woman practitioners in the history of craft and design.

    Leonor Antunes, installation view at SFMOMA.
    Leonor Antunes, 2016, installation views of her new work at SFMOMA.
    Leonor Antunes, new work at SFMOMA.
    Leonor Antunes, ‘a spiral staircase leads down to the garden’, 2016, Brass, cork, leather, hemp rope, nylon yarn, monofilament yarn, steel, electric cables, light pulps, brass and Bakelite light bulb sockets, and foam. Courtesy of the artist and kurimanzutto, Mexico City.

    The Doris and Donald Fisher Collection creates much of the museum’s art collection. In particular, noteworthy is the display around the historic gestural abstraction, which started molding the American Art after the end of the World War II. The movement started to erase questions about the art’s capability to evoke thoughts and feelings. Perhaps it originated in the idea of believing in the healing mechanisms of the art. One work is particularly interesting. Joan Mitchell’s large size triptych ‘Bracket’ (1989), is a great example of the instantaneous moment in art. For her, painting could represent similar forces as the sculpture, forging out the movement and physicality.

    Joan Mitchell, Bracket, 1989, oil on canvas, is an example of the gestural modernism.
    Joan Mitchell, Bracket, 1989, oil on canvas, is an example of the gestural modernism.

    The show around gestural modernism is well thought out as part of the SFMOMA’s new opening. It reaches up to redefining the concept of a gesture via selection of works. This becomes a red thread to other artistic displays as well. The museum exhibits plenty of work coming from the plural identities of the Bay Area, yet, some combining elements construct a more cohesive palette. The best part is that the transitional space of the West Coast and its cultural crossroads confuses the pattern of the gesture as something fixed, measured, white and universal. The inside of the culture is turned outside, as much as the architectural environment overlaps both domains.

    Hung Liu's oil on canvas.
    Hung Liu, The Botanist, 2013, oil on canvas.

    The contemporary artworks do not create separation, but quite wisely culminate in supporting each other. Series of contemporary works follow black and white patterns, with a hip touch of pop art, and borrowing from chic minimalism of American interiors. These could of course be easily absorbed into the world of design and culture lending to Modernist and Postmodernist architectural patterns. Over all, the sometimes too heavy collective experiences are not so much emphasized, and there is more room for subdued artistic politics. Fragmented selves and posthumous experiences, ghosts of the artist’s personal influences as part of the installation define the process in the contemporary art.

     

    Images: Firstindigo&Lifestyle.

     

     

     

     

     

     

     

     

  • ETH Zurich pavilion attracted during IDEAS CITY festival

    ETH Zurich pavilion attracted during IDEAS CITY festival

    ETH Zurich pavilion was constructed of waste materials and opened to visitors during the IDEAS CITY Festival in May 28-30, 2015. The 3-day biennial festival takes place in New York City in May mapping the future of cities with culture as a driving force. It is a collaborative event, including a conference and street festival, inviting to civic action, as well as giving a platform for creative ideas to be exchanged.  This year’s theme was inspired by Italo Calvino’s literary work Invisible Cities (1972). Participants explored questions such as transparency and surveillance, citizenship and representation, expression and suppression, in their daily lives. 

    Cities, like dreams, are made of desires and fears, even if the thread of their discourse is secret, their rules are absurd, their perspectives deceitful, and everything conceals something else. (Italo Calvino, Invisible Cities)

    The ETH Zurich pavilion hosted events through the festival. What does a truly smart city mean to us was a highlighted theme around the site. The pavilion was entirely made of waste, so while our answers to what smart cities are can be many, an important question is the future scaling of consumption in the cities. ETH Zurich poses a sustainable approach where we need to reconsider what we can do with all the waste that now ends up in landfills.  Some solutions include tackling the pre- and post-consumer waste, while transforming it into construction materials like bricks and panels, which then can be used in making future buildings, homes and new products. 

    ETHZurich Pavilion during Ideas City
    ETH Zurich Pavilion during Ideas City 2015 (all images Firstindigo&Lifestyle)

    The pavilion is designed with a vault-like roof, showcasing bricks made of waste. It displays engineering technique that minimizes the use of material through the structure of the design. It lets in a good amount of daylight and feels airy. The structure brings into mind Guastavino tile vaulting as source of inspiration. Some of the Guastavino vaulting can be seen for example in New York subway’s abandoned City Hall station. In that context, the vaulting benefits from a technique that uses self-supporting arches with standardized size tiles. What this Pavilion truly showcases is that in the future, cities will hopefully optimize the designs so the structures will occupy less space. Big cities like New York struggle with lack of space, so fitting the pavilion in-between the buildings in downtown 1st avenue looked and felt smart and savvy.

    The expressive Pavilion was designed to ‘visually float in the narrow slot between the buildings of First Street Garden.’ It is designed by the ETH Assistant Professorship for Architecture and Construction, Dirk E. Hebel and the Block Research Group. What the structure also implies aesthetically and visually is the potential of design to utilize so unstandardized and ‘weak’ materials in construction. The Pavilion’s shape follows the flow of forces, resulting in a compression-only vaulted structure. It has a double curvature and triangular beam-section, giving the structure a higher depth for the same thickness and weight.

    ETH Zurich pavilion during daylight
    ETH Zurich pavilion hosted panels and presentations, where participants pondered what a truly smart city means to them. It also curated an exhibition ‘Building from Waste’, which had over 25 construction materials deriving from waste.
    ETH Zurich pavilion detail reflects daylight
    ETH Zurich pavilion detail reflects daylight bringing out the colors and texture