It speaks about architectural difference and boundaries. The sculpture-series recreates the architectural environment, it sets barriers making the room where the continuum is installed to appear as an infinite of the sculpture itself. And it creates a path in the space. The installation is composed of sculptural pieces varying in size and color. By using industrial, somewhat regular fluorescent lights to produce artwork, Flavin shows how minimalist materials create powerful propositions about our environments and public spaces. The power lies in it that the every-day contest enters the museum space. What is this about, who am I when I walk this path? And this light brings me to the next door with words on capital letters that speak louder than I’m used to.
Now it is time to stop and look around again, or actually down, since the floor has a message. Barbara Kruger’s installation since August 2012 at the Hirshhorn Museum’s lower level lobby area mixes the architecture of the space into a complete mismatch. It draws us in with text written allover on the floors, walls, and on the escalator leading up. And the printed smileys amuse and terrorize the restrooms. Barbara Kruger’s installation Belief + Doubt, speaks a loud red, white and black language. The messages are those of the digital age. We dwell through the global consumerist culture, in which our omnipotence is created around a simple truth of “I shop therefore I am”, as stated in the most well-known work made by Kruger. The truth is, if we can say so in the days of pluralist opinions, that we need Barbara Kruger’s loud art. If the politics of the everyday, the human culture and the global age needs of the voice that has an innate power to speak with capital wordings, it is hers. Yet, as an artist Kruger is tricky avoiding the task of giving us simple reasons to be her fan and give complete answers why the words chosen in her art would set truth about anything. Say this, and don’t think you could destroy differences, and there is not a one truth?
“Belief is tricky because left to its own devices it can court a kind of surety, an unquestioning allegiance that fears doubt and destroys difference.” -Barbara Kruger
Kruger is the poet laureate of the age of the spectacle. In her early career, she was working for Conde Nast Publications in photography and design. In the late 1970s, the artist begun creating photomontages with found pictures adding texts in them that would alter or complicate the meaning of the images. At the Hirshhorn Museum setting, printed vinyl words and sentences invite the public to get involved, ponder the words, and create their own meaning and association based on the moment and the environment. Meanings of these phrases are open-ended because the every-day life just is with all the power-structures that we face or try to avoid. But at the same time the words are not only words, they are shouting: get involved, speak out loud, speak freely, don’t be silent, there are so many important words! Both great installations are still on view in Washington D.C.